- Legally safeguards owner and its goodwill – A registered trademark entitles its owner to protect the goodwill of his/her business or profession. Such owner can legally hold and utilize the trademark to the exclusion of others, and sue in the courts of law against any misuse/ infringement of the same. At the same time, it also protects the owner from the possibility of frivolous complaints or legal suits being instituted by others for trademark infringement.
- Unique Branding – A registered trademark is a distinct identity of a company’s goods or services in today’s world of intense competition. It helps in advertising and increasing brand value.
- Tradeable Asset – A registered trademark, as an intangible asset, is tradeable in nature. It can be sold, assigned, franchised or commercially contracted.